Six social media stars walk into a studio and the product is just as charming as one could imagine. Not only are they gorgeous but they are emanating brilliance and determination. With the combination of personality and consistency, these digital stars are creating personal connections with their audience, gaining global recognition from millions of people and changing our perception of the “celebrity”.


On Saturday, August 8th, the DIY Makeup Influencers: Theo Turner, Isabel Bedoya, Houda Casablanca, Michela Wariebi, Tina Kosnik and Nikki Fontaine, joined lead influencer, Taren Guy for one-on-one interviews at the YouTube Studios in NYC. Business quickly turned casual as the room erupted into laughter, awe, and enthusiastic applause as they each discussed their rise in the industry.


Before you see them in action at the upcoming DIY Makeup Expo and all over the beauty sphere, here’s some background on each of these must know artists:  


Taren Guy- @tarenguy

Lead influencer, Taren Guy is a natural hair care guru with over a quarter of a million YouTube subscribers. Her videos vary from hair care tips and beauty tutorials to inspirational vlogs and discussions. In everything Guy does, her main message is always self-love and self-empowerment, and she never forgets to remind her audience that each and every one of them is beautiful.


Theo Turner- @theeislandboi

Celebrity makeup artist, Theo Turner’s work has been featured in magazines such as Papermag and New York Family. With over 70,000 Instagram followers and A-List clientele, including Dascha Polanco from Orange is the New Black, all of Turner’s makeup styles are suitable for the big screen or high fashion editorials. Theo spends most of his time traveling from coast to coast, giving makeup lessons and attending to clients.


Isabel Bedoya- @Makeupby_isabel

Isabel Bedoya is a self-taught, 18 year old, beauty sensation with nearly 400,000 Instagram followers and 20,0000 YouTube subscribers. This beauty knows how to wheel us in, with posts consisting of sultry eyed selfies and super speed tutorials, you can’t get enough!    


Houda Casablanca- @houdacasablanca

Houda Casablanca is a NYC based Celebrity Makeup Artist who perfected her skills as a former MAC girl and attendee of Paul Mitchell cosmetology school. Her philosophy is “changing the world one lipstick at a time” and that she is! Whether she’s beautifying brides on their wedding day or making up top models, Houda Casablanca is an expert in her craft.


Michela Wariebi- @michelawariebi

Michela Wariebi is no stranger to the industry with features in print, film, runway, product advertisements… the list goes on. Michela utilized her business background and moved to New York to establish connections with major beauty brands. She is now the business manager of I Make You Beautiful and works as a freelance makeup artist. Michela has thousands of loyal followers and fellow Periscoper’s anxiously awaiting for her daily “scopes” including beauty lessons, advice and product reviews. Not to mention, her demanding presence and dynamo personality, this woman has the us hooked!


Tina Kosnik- @tinakpromua

Tina Kosnik is a beauty product junkie! With 22,000 Instagram followers, Tina K.’s flawless makeup looks and product reviews made her the go-to woman for the hottest brands and styles. Paired with her YouTube tutorials, Kosnik shows her makeup looks to be as achievable as they are beautiful.


Nikki Fontaine’s- @nikkifontaine

Nikki Fontaine’s transforming makeup looks and immaculate application have all of us gasping. Fontaine works with special effects makeup for Emmy-nominated Film company,  Prosthetic Renaissance, and has previously shot editorial campaigns appearing in major publications such as the Dapier Magazine. Her bold play on colors and products give her followers the confidence to live on the edge.


I know. They sound fabulous right? Come and meet this ultimate glam squad at the upcoming DIY Makeup Expo on September 26th in NYC! Click here for more information.


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