Lisa Eldridge, Lancôme’s global makeup creative director and YouTube phenom, gives a sneak peek into the new makeup trends to keep an eye on.
Where is the major innovation happening in the cosmetics world?
Foundation. It used to be so heavy—now it’s light and blend- able. I’m working on products inspired by Korean trends. There, the ideal complexion is described as a “peeled eggshell.” It sounds weird, but it means dewy and translucent.
Are there any looks you’re over?
No, it’s all about personal taste. If somebody is wearing red lipstick and false eyelashes and they’re owning it, I say, “Don’t let anybody take that away from you.” Why copy anyone else?
Besides working with A-listers like Kim Kardashian West and Emma Watson, you have millions of views on YouTube. What do you love about the medium?
It’s not only taught women who were already into makeup how to expertly apply it, but now women who never wore any are obsessed with it!